Our main marketing tool is Viral Marketing
What is Viral Marketing?
Viral Marketing generates interest and the potential sale of a brand or product through messages that spread like a virus, in other words, quickly, and from person to person. The idea is for our users themselves to share the content. Because of the speed and ease of sharing, social networks are perfect for this kind of marketing.
Main reasons we use Viral Marketing
- Low cost. Users do much of the work for us, which drastically cuts down the costs of marketing: it reduces our need to buy advertising or space on the media – we pass the savings along by keeping subscription prices down.
- A potential of great reach. Viral content on the Internet has the ability to reach a huge audience.
- It’s not invasive. The decision to participate and share always comes from the user, so it never comes across as invasive. So, the perception of the brand and the interaction are significantly better, compared to traditional types of advertising.
- It helps build our brand. When we create beautiful content, visitors to our site share it and create a personal connection with our work. Thus sharing is an extremely powerful tool when it comes to branding and awareness.
Is Our Content Something People Want to Share With Their Friends?
Something going viral relies purely on how much it gets shared with others. It all starts with asking ourselves the question, “If I were to see, read, or hear about WaterMediaGallery.com for the first time, would I want to share it?” The content moves us to the point where we gladly share it with others because we feel it benefits our friends to see it.
We think this website is a better way for artists to sell their work – and they can also help market to more buyers by sharing with others. If we all actively share with our network of friends, we’ll create a really great place for artists to sell directly to buyers. So let’s all do our part so we can share the success!